Five men stand shoulder to shoulder against a blur of bare trees and pale ground, and not one of them smiles. They look like a photograph pulled from a shoebox in an attic, browned and softened at the edges, as if it had waited a hundred years to be found. This is the front of The Band, the 1969 self-titled album by the Canadian-American roots-rock group, and the picture is doing something deliberate: it refuses to look like 1969 at all.

The man who made it was Elliott Landy. He had come to the group through Albert Grossman, the manager who steered Janis Joplin and Bob Dylan, and who summoned Landy to photograph an outfit that, at the time, didn't even have a name yet. Landy became the only photographer with genuine access to them during the making of their first two records, embedding himself with the group from Big Pink through to the Hollywood Hills. He shot the cover portrait for their 1968 debut, Music From Big Pink, and then this follow-up, an album so soaked in this brown, aged tone that people simply call it the Brown album.

Look at the picture and the nickname explains itself. The border is a deep russet, chocolate brown, and the photograph inside is printed in warm sepia rather than crisp black and white. It has the look of an old tintype, the kind of hand-held portrait a frontier family might have sat for. The five faces are lit unevenly, some catching more of the flat outdoor light than others, and their coats and jackets read as dark, heavy, workmanlike. Beards, mustaches, unkempt hair, collars turned up against cold air: everything about their appearance points backward in time rather than toward the psychedelic present they actually occupied.

That backward pull was the whole point. Landy's photographs shattered the psychedelic swirl of the late 1960s, trading acid colors and kaleidoscope patterns for antiquated imagery drawn from American folklore. Where his contemporaries were drenching covers in fluorescent chaos, he gave The Band the muted palette of an old daguerreotype. This sepia gravity became the visual half of the DNA of what we now call Americana, the proto-genre the group helped invent. They have been called the fathers of Americana, and this frame is a large part of why the label stuck to their sound as well as their look.

The composition is unfussy and confrontational. The five men are arranged in a loose row, filling the horizontal frame, their bodies overlapping slightly so they read as a single unit rather than five individuals. Some meet the lens directly, others angle their eyes away, and the effect is guarded, almost suspicious. There is no set, no props, no logo cluttering the scene. Behind them, the out-of-focus tangle of branches and the washed-out earth could belong to any rural winter of the last century.

The only concession to modernity sits at the very top, floating above the photograph in the brown margin: the words THE BAND, set in plain, spaced capital letters. It is the sort of typography that gets out of the way. No flourish, no color, no attempt to compete with the faces below. The name is almost an afterthought, which suits a group that chose anonymity from the very start. Calling yourselves simply The Band is a refusal to perform a persona, and the cover honors that refusal by giving you nothing but the men themselves.

That anonymity was strategic, and Landy's photograph was central to it. Early on, the public's only image of the group was his picture. There were no cartoon logos, no glamour shots, no dramatic staging to latch onto, just these five faces looking older and stranger than their years. The scarcity of imagery fed the mystique. If all you had was this one antique-looking portrait, the group became a puzzle, a rumor, a set of songs attached to men who seemed to have stepped out of the wrong century.

The music behind the cover was made in an unlikely place. The album was recorded in the pool house of a Hollywood Hills home rented from Sammy Davis Jr., a space chosen and converted into a studio because it had a large room with high ceilings. There is a nice irony in it: a record that sounds and looks like rural Americana, hand-hewn and timeworn, built inside a celebrity's poolside room in the hills above Los Angeles. The cover erases every trace of that glamour. Nothing in the frame suggests California, sunshine, or a movie star's backyard.

What makes the portrait even more remarkable is how much Landy left behind. He shot more than ten thousand frames of the group across 1968 and 1969, an immense archive of a band in the act of becoming itself. Yet of all those exposures, fewer than about twenty-five to thirty had ever been published before his 2015 book. The image chosen for this cover, then, was one selection out of thousands, a single held breath pulled from an ocean of film.

And it holds. The eye lands first on the faces, then drifts to the brown surround that frames them like an old photograph in an old album, then back to the eyes that keep refusing to give anything away. Landy did not invent a fantasy world for The Band; he found a way to photograph them that made the present look like the past. In doing so he handed a young genre its face, and gave five men who wanted to be unknowable exactly the kind of portrait that would keep people staring.