Behind the Covers

Marvin Gaye

1 album cover in our archive

Marvin Gaye is featured in Behind the Covers' archive with 1 album cover from the 1970s. Released on Tamla, the artwork sits in the soul, r&b tradition. Each cover is documented in our archive with design notes covering portrait, contemplative, intimate, documentary style, earth tones. Below you'll find the full story behind each Marvin Gaye cover — designers, photographers, label history, and the visual choices that defined the release.

What's Going On by Marvin Gaye — album cover art

What's Going On (1971)

Marvin Gaye's masterpiece broke Motown's visual rules with an intimate portrait showing the artist in a knit cap looking pensively into the distance. The cover's casual, contemplative mood perfectly matched the album's shift from pop to socially conscious soul.

Label
Tamla
Genre
Soul, R&B
Decade
1970s
Read the full story →

Browse related design themes

More album cover stories from the 1970s