Behind the Covers

“fruit”

1 cover story in our archive

Behind the Covers' archive includes 1 album cover documented under the "fruit" design theme, all from the 1980s. The cover sits within the electronic, alternative tradition and features work by New Order. Each entry below includes the cover artwork, the designers and photographers behind it, and a short story about the visual choices that defined the release.

Technique by New Order — album cover art

Technique by New Order (1989)

Peter Saville's cover for New Order's Technique features a single lemon against stark white space, created using revolutionary computer imaging technology. The deceptively simple fruit became one of the most minimalist and mysterious album covers of the late 1980s.

Label
Factory Records
Designer
Peter Saville
Genre
Electronic, Alternative
Decade
1980s
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