
Revolver
The Beatles · 1966
3 min read
- Designer
- Klaus Voormann
- Photographer
- Robert Freeman
- Label
- Parlophone
- Decade
- 1960s
- Genre
- Rock
When John Lennon phoned his old Hamburg friend Klaus Voormann in spring 1966, the German artist almost refused the challenge. After hearing rough tracks at Abbey Road, he knew creating cover art for this avant-garde masterpiece would be "a tough job." The music sounded decades ahead of anything pop groups had attempted.
Lennon had a specific vision: he wanted the band's famous hair to be the focus, and insisted on a striking black-and-white design to contrast with the psychedelic color explosion happening elsewhere. "Now people are going crazy with the psychedelic look, whatever you call it, 'flower power,' but let's do it different this time, we'll do it black and white," Voormann recalled.
The artist created four stylized line drawings of the band members using pen and ink, drawing inspiration from 19th-century illustrator Aubrey Beardsley. He drew the faces from memory, later admitting "George's face was very difficult to draw. It was easier with John, Paul and Ringo, but George was always the problem."
John Lennon and Paul McCartney, along with childhood friend Pete Shotton, spent an evening at Kenwood sifting through magazines, newspapers, and photographs by Robert Freeman. They cut out faces and created collages that Voormann would integrate into his flowing hair designs. Most photographs came from Freeman's collection, spanning 1964-65.
Klaus Voormann was no stranger to The Beatles. Born in Berlin in 1938, he first met the band in Hamburg's Kaiserkeller nightclub in 1960, following the sound of live music down into a basement. He became part of their inner circle of "existentialists" and later lived with George Harrison and Ringo Starr in London.
By 1966, Voormann had already designed press advertisements for "The Beatles At Shea Stadium" film. When photographer Robert Freeman, who had created covers for "With The Beatles," "Beatles For Sale," "Help!" and "Rubber Soul," proposed his own design featuring four faces in a photo montage, the band chose Voormann's more innovative approach instead.
The album's release on August 5, 1966 (August 8 in the US) was overshadowed by the "more popular than Jesus" controversy surrounding Lennon's comments. Critical reception was muted in America due to the backlash, with radio stations banning Beatles records and fans burning albums across the South.
British critics embraced the album as "full of musical ingenuity" yet "controversial." Melody Maker praised it as a work that would "change the direction of pop music." However, some found it challenging - Ray Davies of The Kinks gave mixed reviews, calling "Yellow Submarine" "a load of rubbish" while praising "I'm Only Sleeping" as "most beautiful."
Voormann's composition brilliantly captures each Beatle "in another state of consciousness," with older photographic images appearing to tumble from their hair like memories. The swirling hair creates unity while maintaining each member's distinct personality. The cover notably omits the band name, relying solely on the album title and iconic imagery.
The black-and-white palette proved prophetic, standing apart from the era's colorful psychedelic designs. Voormann also included a hidden self-portrait - his face peers out from under George's hair on the center right, a detail that rewards close inspection.
On March 11, 1967, Revolver won the Grammy Award for Best Album Cover, Graphic Arts - the first time a rock or pop album received this honor. Brian Epstein reportedly wept with joy when Voormann first presented the finished artwork, declaring it "the bridge" that would help audiences accept the experimental music.
The cover's influence proved immense, inspiring countless imitators and establishing the template for psychedelic album art. Voormann later created similar artwork for other artists, and the design was referenced in his 2014 cover for Japanese band Glay's "Music Life" album.
Voormann created a 2016 graphic novel "Birth of an Icon: Revolver 50" documenting the cover's creation, working 18 months to match the original's cut-and-paste aesthetic while deliberately preserving his "tiny mistakes and imperfections" to maintain the human touch that made the original so compelling.
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Os Mutantes · 1968 · Olivier Perroy
The debut album cover for Os Mutantes was designed and photographed by Olivier Perroy from publishing giant Editora Abril in his São Paulo home. The simple presentation matched the band's raw experimental psychedelic sound that would revolutionize Brazilian rock.
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